TV Services
ani ANI provides news and features to all major broadcasters in the world.

Text News
ani The ANI text capsule gives top news with features health and entertainment content.

TV Programmes
ani ANI provides compelling multilingual programmes aimed at international viewers interested in South Asia.

ani ANI offers round the clock facilities for both foreign and domestic channels desirous of packaging and uplinking their reports from India

Wit, creativity make you more attractive, only if you're male


London [U.K.], Apr 22 (ANI): If you are of the opinion that, when it comes to dating, you can attract partners by your wit, inherent charm, warmth and creativity as much as your physical appearance, you can pat yourself at your back, but only if you're a man.

Women are a tad unlucky in this regard.

A study published by the Royal Society says that if you’re an “average-looking” or ugly man, being witty, entertaining and imaginative will increase your overall attractiveness, the Independent reports.

But the bad news for the womenfolk is that having an interesting personality does little to improve the dating prospects – in fact, it could even harm them.

The research, authored by Christopher Watkins, a lecturer at Abertay University, surveyed 89 men and women with an average age of 23.

One group of participants was asked to rate the attractiveness of male and female head shots without knowing anything about them.

A second group of participants rated the same people, but this time they were supplied with information about their personalities. This came in the form of short essays they had written. In one, they were asked to describe a painting, and in another, they were asked to invent an additional use for a car tyre.

The volunteers rated less physically appealing men, who had written creative essays as more attractive overall, but rated less physically appealing women, who had written creative essays as less attractive overall.

Meanwhile, the most good-looking women were deemed to be the most attractive, regardless of how creative they were.

The study adds that the double standards can be explained by evolutionary biology - women are “more selective” about choosing a partner and creativity could be a sign of greater intelligence. (ANI)

For more information on any ANI Service: email: or call us at our New Delhi News desk: 91-11-26189705, 91-11-26703000


Websites and Broadband
ani ANI uses the latest in Internet technology to provide exclusive video , audio , text and picture content for web users.


ani ANI's has a multilingual package of audio, video , SMS and MMS content for mobiles.